Nudie Jeans have teamed up with Selfridges to offer a unique service where customers have the chance to bring in their old Nudie jeans and have them repaired – free of charge. According to the Nudie lot, “they aim to extend the life of their garments for more sustainable consumption”. Great, we like that. So in line with that aim, they’re giving Nudie owners the option to trade-in their personalised and repaired worn in jean to be recycled or resold as second hand. In exchange customers receive 20% off a brand new pair of Nudie Jeans and a present (eeeeeeeee)
Repair, reuse, recycle with Nudie runs between 16 and 19 February at Selfridges, London.
Sloth Scale: 10
More details here.