Post recycle dry
Last week I mentioned Nudie Jeans’ wonderful repair, reuse, recycle project. Turns out it wasn’t a one off, but rather one in a series of initiatives aimed at increasing the sustainability of the company. Yey! Such as their ‘Post recycle Dry’ project, whereby old Nudie jeans are cut up and recycled into new ones. Yey!
So in 2007, Nudie Jeans started the Recycle Denim Maniacs programme, in which a number of textile students were chosen to create new designs out of old, worn-out jeans. As an extension of this idea, together with ISKO(tm) they recycled old worn-out jeans in order to manufacture new denim. The garments are cut into pieces, and then milled down to a cotton-like pulp, which in turn becomes new yarn, used for new fabrics.
And Nudie made a film of it, because these day if you do a project and don’t film it, well, you’re an idiot. And they’re not idiots. So they filmed it and then they set it to some inspiring music and the result is a film which practically reduced me to tears. Now I am horrifically hungover, which could be the more convincing contributing reason for the near-tear episode. But, whateves, I think the film is genuinely beautiful – it’s something about the hypnotic effect of the machinery. I guess also the name, Tearing it apart to get it together. Ahhhhhhh. It’s my new favourite fashion film. Soz Nick.
The embedding code they’ve given so you have to go here to see it. But seriously GO.
‘Grim Tim’ Post Recycle Dry was made in two fits and had a limited edition run of 500 pairs.
Sloth scale: 10